25
OCTOBER 2014
ACT
INTERVIEW
weaker then andwe’ve seen a lotmore
activity and that goes to increased
demand. Cranes arenot discretionary
items. Youneed tohave a job for these
machines; thedemandhas tobe there.
Todaywe are seeingmore opportunity
to sell used cranes. This really goes back
toone of our initiatives to reshapingour
asset portfolio. For the older, traditional
crawlers, wewant todivest ourselves
of these and replace themwithnewer
equipment tobetter serve our customer’s
needs.
ERC ACQUIRED COAST CRANE ABOUT FIVE
YEARS AGO, ADDING THE REALM OF
CRANE SALES TO THE ERC PORTFOLIO.
HOW DO YOU CHARACTERIZE CRANE
SALES IN THE REGIONS THAT YOUR
COMPANY SERVES?
I thinkwe’ve seen solidperformance
in theWestwithbothourTadano and
Manitexbrands.We’ve seen a strong
rentalmarketwith rough terrains and
improving trends for our tower crane
fleet.We’ve pickedup anice amount of
crawler craneutilization serving theWest
andNorthwest aswell.
WHATWOULD YOU SAY IS YOURBUSINESS
PHILOSOPHY?
Myphilosophy is if you take care of the
customer the rest usually follows along
in terms of business success. [It’s about]
providing a service your customer places
value on and about exceeding customers’
expectationswithquality services. A lot
of the changes at ERC are combining
theplatforms of EssexCrane andCoast
Crane brands, including taking steps to
improve quality and reshape our asset
portfolio, are really all drivenbyour
desire to exceed customers’ expectations.
WHAT DO YOU LIKE ABOUT THE CRANE
INDUSTRY?
I like the fact that a lot of thedemand is
reallyproject driven. Inother industries I
haveworked in youhave long, sustained
periods of demand. It’s a challengewith
the cyclicalityof themarket and the
shorter project durationswith a rental
company.
WHAT DO YOUDOWHEN YOUAREN’T
WORKING?
I’mmarried and a father of 10-year-
old twins. A lot ofmy time is involved
with their school activities and sporting
events. I like towatchmykids participate
in these events.When there’s time, I like
todo longdistance IronmanTriathlons.
I like to run inmarathons. I like todo
outside activities after spending a lot of
time in the officeduring theweek.
■
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