17
LOXAM INTERVIEW
IRNAPRIL-MAY 2015
andwehad themoney todo it. We arenot dreaming
of big growth in 2015 or 2016, but it gives us two
years to get to know our partner better and work
together to develop strategies, such as what kind
of range we offer to the market. Do we serve
the general plant companies, or do we get into
specialised areas like powered access?
Consolidation
“Rental will develop in Brazil, that’s for sure.
There could be some consolidation in the Brazilian
market - that’s typicallywhathappenswhenbusiness
is not so good. But we will open more branches in
the next five years and continue looking for other
companies to acquire. The Loxam group has always
beenamixof organic growthandacquisitions.”
In the meantime, while one can never imagine
Loxam resting on its laurels, back at base the show
will goonprettymuch as it has done so far.
“We are not managing big contracts with big
customers. We’re managing thousands of small
customers, hundreds of thousands of pieces of
equipment and more than 600 branches. I’m
working very closely with the CEO Gérard Déprez to
manage these small details,” saidMr Henon.
“Loxam is always looking for diversification – in
the fleet, in a new range of equipment every year,
in getting into landscaping equipment in the past
three years. We’ve diversified the customer base
away from civil engineering and construction as
well. Around a third of our customers are outside
those areas now, and we want to develop that still
further.”
IRN
Diversifying the customer
base is key to the company
Recycling the Loxamway
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