CONFIDENCE SURVEY
15
NOVEMBER-DECEMBER 2013
access
INTERNATIONAL
optimism in the 2013 Confidence Survey, and
a belief that overall things are moving, at least
steadily, in the right direction. Although, there
is no doubt that those operating in Southern
Europe may answer the ‘how confident?’
question in a very different way to others
based in Northern Europe; then it would
be different again for companies in North
America, South America, Asia Pacific and
so on.
Growth prospects
While confidence is up overall, there is also
a distinct feeling of cautiousness reflected in
this year’s survey, perhaps even more so than
in the results from last year. Looking at the
overall growth prospects for manufacturers/
distributors, rental companies and end users
combined, the figures are remarkably similar
to last year’s survey results. Slightly more
participants are expecting growth in 2014 than
>
80%
70%
60%
50%
40%
30%
20%
10%
0%
80%
70%
60%
50%
40%
30%
20%
10%
0%
80%
70%
60%
50%
40%
30%
20%
10%
0%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Will grow
fleet
Replacement
only
No purchasing
plans
46
42 44
47
33
31
35 35
30
47
23 23
23
21
19
RENTAL COMPANIES
USED MACHINES
Will grow
fleet
Replacement
only
No purchasing
plans
36 35
31 33
32
47
35
25
40
45
17
30
44
27
END-USERS
USED MACHINES
Will grow
fleet
Replacement
only
No purchasing
plans
41 39
63
39
33 36
19
24
15
49
21
25
42
22
27
RENTAL COMPANIES
NEW MACHINES
Will grow
fleet
Replacement
only
No purchasing
plans
38
21
25
28
18
45
47
35
50
57
16
32
35
25
END-USERS
NEW MACHINES
2014 INVESTMENT PLANS
23
25
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
>
in 2013, while some 4% less are forecasting no
growth; those pointing to a decline number
about the same as last year.
Breaking down those results for the
manufacturers, rental companies and end
users individually there is an increased level
of positivity when it comes to purchasing
plans or sales expectations. For example, 63%
of rental companies worldwide say they will
grow their fleet, compared to 39% in last year’s
survey. Just 15%, down from 19%, are planning
replacement only compared to last year.
The overall positive numbers are brought
down somewhat by the manufacturers/
distributors, who are are expecting a mixed
year ahead.Those predicting more than 10%
sales growth are markedly up by 7%, but
there is a significant drop in those forecasting
1 – 10% growth from 55% last year to 39%
this year. Working along that table, 12.3%
are looking at 0 – 10% declines, compared to
